Restaurant Marketing Strategies Should be a Priority in Your Restaurant Business
Restaurant competition, especially in large cities, is growing fiercer and fiercer every day. If you want to keep up with the competition, then you’ll have to have a good strategy and give 101% effort in your marketing campaign. In order to help you get started, here are 25 restaurant marketing ideas and strategies to assist you in out-smarting your competitors.
1. Enticing Foodie Photos
Just check out Instagram and Pinterest and you will see that foodie images are becoming more and more popular by the day.
You can ask any marketer or advertiser and they will tell you the same thing – high-quality, drool-inducing photos of the best delicacies is a sure-fire way to promote your restaurant. In fact, it is considered as one of the best restaurant promotion ideas. Web users not only like to read blog posts, but it seems that visual content stirs up their interests quite profoundly also! So having HD photos of your palatable dishes will get hungry eyes, searching for places to get some food and drink, to flock to your site and social media portals. You can find out more digital marketing options in a separate blog post that I wrote here.
If you have cash to spare, then you can hire a professional photographer to take photos of the variety of selections offered in your menu. However, if you want to save money, then you can do it yourself too! You don’t have to go broke in buying one of those DSLRs to do this. Instead just get yourself a high-end camera phone and snap those photos away! Do learn about photography tips and tricks for beginners before you post those images on your site or social media pages.
A Good Restaurant Marketing Strategy Means that You Give the Best Customer Service to Your Patrons
2. Loyalty Programs
You can partner with online apps that are specially developed for food junkies and make exciting offers to customers who will use those apps. For instance, you can give out 10% – 30% discounts if they’ll use Loyal Blocks to make a reservation.
Here are some of the most used food and drink apps that are popular among mobile phone users that has loyalty programs:
• Trip Advisor
• Open Table
• Urban Spoon
• Chefs Feed
Or you can do it the old fashioned way also and hand out loyalty points cards. One advantage that these things have over apps is that they make your customers feel extra special with the cards giving them exclusivity in your business franchise. This is one restaurant marketing technique that you should not ignore.
Yelp is a website for customers to write reviews about various businesses that they have previously engaged with – including restaurants, and it just so happens that there are thousands of restaurant businesses listed in it. Getting good reviews from Yelp will absolutely help your business grow.
Now remember, people can write reviews about your business in Yelp whether you have an account or not. So you might as well create one and put out the “fires” before they spread. Of course, you would want people to write positive reviews about you and it’s better if you interacted with them on a more personal level.
To achieve that you need to put enough details of your restaurant business in your Yelp account, which includes:
• Dozens of photos
• Store hours
• Price Range
• Wi-Fi/Outdoor Seating/Parking/etc.
• Fill out all the necessary details
Always be polite and courteous to people in Yelp who give you feedback whether it’s positive or negative.
If you fight people over negative feedback, then it will only make things worse. Apologize for the inconvenience and tell them that you will do everything you can to improve your service in order to give them a much better experience. Most business owners are not aware that good customer service translates to better business. This should be the first step in developing your restaurant marketing plan.
Sometimes business owners would arrange a private meeting with the dissatisfied customer and talk about their unpleasant experience. They would then offer discounts or gift cards in order to show them that they value their opinion. In most cases the affected customer would write a new review detailing their experience with how the restaurant owner reached out to them. You could resort to similar actions to make your customers feel that you care about their needs.
4. Use Google+
Truth be told, when it comes to the widest-reaching web searches, nothing beats Google. This is why it is of absolute importance that you have a Google+ account.
Each time you do a Google search for business establishments, Google’s Knowledge Graph will also show other important details about that particular business in the sidebar. While it may seem irrelevant what people don’t know is that much of the information that Google’s Knowledge Graph has shown was gathered from Google+. Therefore the more prominent the business’ Google+ account is, the more information will be displayed.
Think of your Google+ account as part of your restaurant promotion ideas.
Don’t forget to encourage your Google+ followers and visitors to drop you a feedback, because Knowledge Graph often aggregates user reviews from there.
Using Social Media Sites and Mobile Phone Apps is also a Good Restaurant Marketing Strategy
5. Geo-Targeted Ads
Back in the day business owners wanted the whole world to know about their business, but now local is the new cool. That’s because both Google and other search engines as well as businesses realized that people actually want to find a place to dine that’s closer to home rather than in some far flung communities that is too inconvenient to visit. This is when geo-targeting was born and ads that uses this feature have been shown to double the number of customers that businesses get than when they did not use it.
Also Google AdWords, Facebook, Twitter and other social media sites offer geo-targeted ads for free! So don’t forget to take advantage of this offer as it will help your business grow.
6. Be on Instagram Too!
Instagram has risen to fame as fast and as strong as Facebook has, so it’s no surprise to see why people use it for business and you should too!
Because people fall in love with great food through their eyes, it is only natural for you to market your restaurant in Insagram. Don’t hold back on posting those high quality photos there! People go to Instagram for one purpose only – to look at pictures. And if you’ve got your great food lined up on your feed, then you will definitely have an ever-growing fan base that will also become your loyal customers.
Use popular hashtags too to propagate your posts all across the social media sphere. Hashtags like #GreatFoodandWine or something you could come up on your own that’s catchy are a great way to attract and interact with your fans. With the right amount of restaurant marketing you will be able to get your business rolling and attract a lot of customers.